October 21——Coinbase buys UpOnly NFT — a move that’s sending shockwaves through both crypto and media circles. The $25 million purchase from renowned influencer Cobie could mark the beginning of Coinbase’s foray into Web3 media platforms and blockchain-based TV shows. But the biggest question remains: Why did Coinbase buy the UpOnly NFT? On-chain data reveals Coinbase acquired the NFT using $25 million in USDC. This NFT isn’t just digital art — it grants the right to “burn” the token and trigger production of a new eight-episode season of UpOnlyTV by Cobie, the cult-favorite crypto talk show that once defined unscripted blockchain commentary.
Coinbase UpOnlyTV partnership: The Return of Crypto’s Wildest Talk Show
The NFT itself is more than symbolic. If Coinbase burns it, UpOnlyTV must return within three months — reviving the iconic dynamic between hosts Cobie and Ledger Status. During its initial run, UpOnlyTV’s irreverent tone, raw interviews, and offbeat humor made it a legend among crypto enthusiasts. Many now speculate this could lead to a Coinbase UpOnlyTV partnership, reshaping the future of crypto content through decentralized, token-driven production models. By entering this space, Coinbase may be signaling a deeper crypto media strategy, merging blockchain technology with entertainment.
Why Coinbase is entering crypto media: From Exchange to Entertainment Giant
So, why is Coinbase entering crypto media at all? Analysts say this move aligns with Coinbase’s broader vision of integrating blockchain into all aspects of digital culture — from finance to storytelling. With this deal, the company positions itself as a pioneer among Web3 media platforms, potentially transforming how audiences engage with creators. The UpOnly NFT embodies more than just intellectual property; it represents a proof-of-concept for blockchain-based TV shows, where ownership and content production intersect through decentralized contracts. The NFT’s terms even allow the show’s hosts to “ignore or mock” Coinbase during broadcasts — a quirky reminder of UpOnly’s rebellious spirit.
Coinbase buys UpOnly NFT: The Token That Could Revive a Legend
The crypto community is abuzz with the idea that if Coinbase burns the NFT, UpOnlyTV Coinbase could become one of the first token-triggered revivals in media history. Such a move would redefine what it means to “own” a piece of culture in the digital era. Neither Coinbase nor Cobie has commented publicly, but the excitement around this acquisition highlights growing synergy between NFTs, entertainment, and crypto communities. Whether this marks a one-time stunt or the beginning of a new media empire, Coinbase buys UpOnly NFT might be remembered as the spark that ignited the next evolution of crypto storytelling.
Coinbase buys UpOnly NFT: “From Blockchain to Big Screen?”
Coinbase’s latest move shows that the boundaries between crypto, media, and culture are blurring faster than ever. If UpOnlyTV returns, it won’t just be a talk show — it could be the prototype for how crypto-native content gets created, owned, and monetized in Web3’s new world.
